You have a product or service with real margin per sale. We build and run the marketing and distribution channels that sell it, online and offline, from strategy through execution.
Our clients have a high-margin product or service and a market that can be identified and reached. What they lack is someone coordinating all of their marketing and distribution toward sales.
A new product, product line or territory with an offer you know will sell, funded by the owner. You know the market and the product. We build the growth engine from the ground up while you close the first sales.
A business with sales staff in place and capacity to sell more. We add the coordinated marketing and distribution that keeps your sales team busy.
A simple test: if 5 to 10 additional sales a year would cover the fee and the marketing budget, the numbers work.
You may have tried the PPC agency, the SEO firm and the freelancer. Each did its piece, and nobody tied it together to drive sales. There are three ways to get a growth function.
| Hire in-house | Typical agency | Growth Chief | |
|---|---|---|---|
| Strategy | One hire, one skill set | Limited to their service | Senior strategy across every channel |
| Channels covered | What your hire knows | Usually one | Online, offline and distribution |
| Tools and systems | You buy, learn and maintain them | Theirs, for their channel only | Already built and in place |
| Time to results | Months of hiring and ramp-up | Varies by channel | Running within weeks |
| Cost | Salaries, benefits and tools | Separate fees per channel | One monthly retainer |
Who buys, why they buy, and which channels will pay back. We set the targets and the plan to reach them.
Paid advertising on Google, Bing, Meta, YouTube, LinkedIn and X, direct outreach, websites and landing pages, and visibility in search and AI answers, all measured against sales, not clicks.
Referral partner programs, trade media and events, press releases and media relations, and the video and case studies that build trust before the first call.
Independent sales agents, dealers or distributors: territories, margins, agreements and compensation, recruiting the right partners and supporting them so they sell.
Public and private data that identifies your buyers, referral partners, agents and dealers by name, plus public data sites that draw them to you.
The positioning, sales materials, dealer kits, quote templates and follow-up process that turn interest into signed customers.
We handle up to all of it, depending on what your business needs.
Any channel can be aimed at any audience: ads can recruit dealers as well as attract buyers, and outreach can reach referral partners as well as customers. Deciding which channel goes at which audience, in what order and with what budget is the coordination a single-channel agency does not provide.
Building growth channels is strategic work. Knowing which channels fit, what to say and how to structure a distribution network takes years of experience across many companies.
It also takes infrastructure. Doing this in an organized, structured way at scale requires a stack of specialized third-party tools, and the know-how to run them together.
We have already built and paid for that stack. Each new client benefits from it from the first week, without the cost or the learning curve.
Joel leads strategy on every engagement personally. Day-to-day execution runs on these systems, so volume can grow without adding headcount or cost on your side.
We review your offer, margins, customers and current channels, and identify where growth will come from.
A clear channel and distribution plan with targets, priorities and a timeline.
We set up the channels, systems and materials. Outreach channels typically need 4 to 6 weeks of preparation before they run at full volume.
We operate the channels, report results and shift effort toward what produces customers.
Marketing strategy, channels, content, campaigns, data, distribution program design and reporting. Within the budget you approve, we decide which campaigns run, what content is made and where the budget goes, and report monthly on spend, cost per lead and cost per sale.
Your product, your customers and your team. You or your sales staff follow up on leads promptly and close the sales, and you make the key decisions we bring you.
The same systems work for any high-margin offer, whether it sells direct, through referral partners or through agents and dealers.
Joel has spent 30 years helping companies grow by building the systems that bring in customers, referral partners and talent. He founded a residential mortgage brokerage and grew it from his basement to about 120 loan officers in its first year by recruiting from competitors. He built the multi-channel outreach that has delivered a steady flow of leads for one client for more than 10 years, and grew another client’s deal flow from $5 million to $100 million a month.
He has also taken 17 companies public, always for the same reason: growth. A public listing amplifies four levers: capital, talent, opportunities and acquisitions. He began as an analyst at two asset management firms and became a partner at a 700-person investment banking firm.
Growth Chief applies the same focus to what every growing company needs first: a steady flow of customers. Joel helps companies maximize their marketing and lead generation, with every channel built to produce sales now and to hold up as the business scales, raises capital or sells. You keep the work that depends on your expertise, and Joel leads the growth engine.
Strategy and setup take the first few weeks. Outreach channels need 4 to 6 weeks of preparation before full volume, so most clients see consistent activity in the second and third months.
No. We build and run the channels that create opportunities. Your team, reps or dealers close them, and we support that process.
No. Advertising, media, events and production are paid by you directly, so you see exactly where every dollar goes. We set the budget with you and report on what it produces.
No. We build and run the system and report every number. Results depend on your offer, your market and how quickly leads are followed up.
Time with leadership early on, your product, pricing and customer information, decisions within a few days when we bring them to you, and prompt follow-up on the leads we generate.
Any business with a proven offer and healthy margins. Most clients are in services, distribution and specialized products.
Tell us about your business and where you want to grow. We'll reply within one business day to set up a strategy call.